Cost Efficiency

Unlike traditional advertising, where costs are incurred for the potential to be seen or heard, Shopwalk's model ensures that establishments pay only when there is a direct action (offer acceptance and redemption) by the customer. This significantly reduces the risk of marketing expenditures that do not translate into actual sales.

Higher ROI

Because Shopwalk allows establishments to tailor offers based on customer demographics and preferences, the relevance of these offers is significantly higher. This personalization increases the likelihood of offer acceptance and redemption, leading to a higher return on investment (ROI) for marketing efforts.

Tracking and Optimization

The ability to track which offers are accepted and redeemed enables establishments to continuously refine and optimize their marketing campaigns, focusing their budget on the most effective strategies.

Value-Driven Interactions

Customers are more likely to engage with offers that are directly relevant to their interests and needs. By facilitating such targeted marketing, Shopwalk ensures that customers perceive higher value in the interactions, fostering positive experiences and loyalty.

Encourages Repeat Business

The model incentivizes establishments to create compelling offers that not only attract customers initially but also encourage them to return. Loyalty is further enhanced when customers know they will receive personalized offers that provide real value.

Insights Into Customer Behavior

The data collected from accepted and redeemed offers provides valuable insights into customer preferences and behavior. Establishments can use this data to make informed decisions about future marketing strategies, product offerings, and service improvements.

Brand Differentiation

Establishments that effectively utilize Shopwalk's marketing platform can differentiate themselves by offering unique, personalized experiences. This differentiation is key in crowded marketplaces where consumers have ample choices.

Supports Local Economy

By driving customers to local establishments, Shopwalk helps build a sense of community and support for local businesses. This not only benefits the establishments but also enhances their reputation within the community.

Managing Offers

The Shopwalk Manager mobile app is designed to be straightforward and easy to use, allowing establishments to quickly capture images and create visually appealing promotions right from their smartphones. This capability is particularly useful for businesses that want to highlight specific products or services in their marketing campaigns.

Establishments have complete control over the design of their digital offerings. Shopwalk's platform provides a range of customization options, enabling businesses to tailor the look and feel of their promotions to align with their brand identity and marketing goals.

Comprehensive Campaign Management

With Shopwalk, establishments can craft a variety of marketing campaigns tailored to specific objectives, whether it's increasing foot traffic, promoting a new product, or rewarding loyal customers. The platform's flexibility supports creative and targeted marketing strategies.

One of the key features of Shopwalk is its ability to target specific demographics or segments of loyal customers. Establishments can use Shopwalk's marketing options to reach the right audience, ensuring that their promotions resonate with those most likely to be interested.

There are no restrictions on the number of marketing campaigns an establishment can create and manage through Shopwalk. This allows for continuous engagement with customers through diverse and frequent promotions, keeping the brand top of mind and driving repeat business.

Immediate Updates to Promotions

When an establishment makes changes to their promotions through the Shopwalk platform, these updates become immediately available to customers using the platform. This means that businesses can modify offers based on inventory levels, customer demand, or special events and ensure that customers have access to the most current information.

As soon as a promotion is updated or a new offer is created, it is visible to customers on the Shopwalk app, ensuring that marketing efforts have an immediate impact.

Proximity-Based Offers

Shopwalk enables establishments to target customers who are physically near their location by using geo-targeting capabilities. This means businesses can push notifications or special offers to customers’ mobile devices when they are in close proximity, effectively attracting foot traffic in real-time.

By making offers when a customer is nearby, establishments can capitalize on impulse visits and spontaneous purchasing decisions, significantly increasing the chances of conversion.

Time-Sensitive Promotions

The platform allows establishments to schedule offers to be available on specific dates and at certain times. This feature is particularly useful for attracting customers during off-peak hours or special events, helping businesses manage customer flow and maximize revenue throughout the day.

By timing offers strategically, establishments can create a sense of urgency among customers or provide incentives that align with the customers' shopping behaviors and patterns. For example, a restaurant might offer a discount on slow weekdays or a retail store might promote a flash sale during specific hours.

Advantages of Real-Time Marketing with Shopwalk

Establishments have the flexibility to adapt their marketing strategies in response to real-time data and trends. This level of control ensures that promotions are always relevant and targeted.

Real-time and proximity-based offers can significantly increase customer engagement by providing timely and compelling reasons to visit the establishment.

By allowing for immediate updates and targeting customers based on location and timing, Shopwalk helps businesses utilize their marketing resources more efficiently and effectively.